. Our experts have some serious techsperience and they think you’ll love this LG 49SM9000PLA 49 Smart 4K Ultra HD HDR LED TV with Google Assistant. Feel like you’re part of the action with stunning visuals on the Nano Cell Display and brilliant sound from Dolby Vision and; Atmos. Unbelievable detail See your favourite dramas and movies in jaw-dropping detail with the LG 49SM9000PLA 49 Smart 4K Ultra HD HDR LED TV. With its IPS 4K NanoCell display you’ll see the deepest blacks and richest colours for images that leap off the screen.Even on movie marathon nights you won’t need to bunch up on the sofa. You’ll get the same incredible picture wherever you sit so grab the popcorn dim the lights and relax. Gorgeous clarity The LG 55SM9010PLA is powered by the 2nd generation Alpha 7 processor. It cleverly analyses every image on screen adjusting the contrast and reducing graininess for a stunning picture.And for the ultimate blockbuster experience the LG SM9000 supports several HDR formats including Dolby Vision and HLG. That means you’ll get a huge spectrum of colour making dimly lit dialogue scenes just as clear as explosive battle sequences. Talk to your TV No more endless navigation. With LG’s Magic Remote and ThinQ AI you can access the channel or show you want with your voice.And it’s not just your entertainment hub. With Google Assistant it’s a hub for your smart home too. Control your lights heating and other devices just as easily as changing the channel. You can even get a breakdown of the day’s news and weather info or link it to your Google Calendar and find out about your scheduled meetings. Soaring sound A great picture deserves great sound and with Dolby Atmos you’ll feel even closer to the action. Reimagining your movie audio as a 3D experience you’ll hear aeroplanes as if they’re overhead and dialogue as if you’re in on the conversation. Bundles of content There’s always something to watch on the LG SM9000 Smart 4K Ultra HD TV. From the box sets everyone’s watching on Netflix to the latest viral videos on YouTube you’ll never run out of content.You can even access shows straight from the TV guide with Freeview Play. Simply scroll back up to seven days and catch that soap you missed..