. SoftBlue Technology is easy on the eyes and maintains colourSoftBlue LED technology uses smart technology to reduce harmful shortwave blue light without affecting the colour or image of the display. SoftBlue LED technology is certified by international testing organisation TUV Rheinland to reduce harmful blue light.IPS technology for full colours and wide viewing anglesIPS displays use advanced technology that gives you extra-wide viewing angles of 178/178 degrees making it possible to view the display from almost any angle – even in 90-degree Pivot mode! Unlike standard TN panels IPS displays gives you remarkably crisp images with vivid colours making it ideal not only for Photos films and web browsing but also for professional applications that demand colour accuracy and consistent brightness at all times.SmartImage pre-sets for easy optimised image settingsSmartImage is an exclusive leading edge Philips technology that analyses the content displayed on your screen and optimises your display performance. This user-friendly interface allows you to select various modes like Office Photo Movie Game Economy etc. to fit the application in use. Based on the selection SmartImage dynamically optimises the contrast colour saturation and sharpness of images and videos for ultimate display performance. The Economy mode option offers you major power savings. All in real time at the touch of a single button!.