Key Features LG NanoCell advanced UHD technologySublime 4K Ultra HD picture quality with pure and realistic colorsImmersive sound qualityHDR picture qualitySlim cinema screen design and sleek crescent standEasy to use smart platform LG webOSUse your voice to find your favorite programs and control your smart home with built-in Google Assistant and Alexa Whether it’s the big match or a movie this 55-inch LG NanoCell TV will make everything look incredible. It has an amazing 4K Ultra HD resolution that makes all the on-screen action look razor-sharp while HDR technology delivers vivid colours and brighter images. You’ll never be short of something to watch because it’s a Smart TV that offers up loads of catch up services with an internet connection. And when you’re putting that boxset binge on pause for the football AI Sound will automatically adjust the audio to suit what you’re watching.Ovrview The Pure Colors . LG’s revolutionary nano-engineering technology utilizes an innovative filtering system that refines the projected image and delivers exceptionally powerful picture quality with purer and more realistic colors than other conventional UHD TVsReal 4K . NanoCell TV delivers Real 4K resolution which meets international standards. Discover a more brilliant and clear visual experience with Real 4K resolution and NanoCell TechnologyUpgrade image and sound . NanoCell TV with the Quad core processor 4K eliminates noise and creates more dynamic color and contrast. Low-resolution images are up-scaled and reproduced at close to 4K quality imagesPure Colors turn your home into the movie theater . NanoCell TV makes all scenes real thanks to Pure Colors. In addition it delivers optimized visuals and sound for a spectacular more lifelike experience. Enjoy true home cinema with NanoCell TVCrisp detailed scenes . With Local Dimming the color and contrast levels are enhanced compared to direct back-lit TVs. NanoCell 4K provides a great entertainment experience with greater contrastReact and aim faster . NanoCell TV allows users to instantly attack the opponent without delay thanks to super low input lag. .